Membership Growth

Membership growth is more than a single recruiting night. This chapter follows the Cub Scout membership cycle from school outreach and fall recruiting through Join Scouting Night, follow-up, den placement, and new-family orientation. Use it to understand how local leaders and district support work together to help interested families become active members of the Pack.

Membership Growth Overview

Plan membership growth as an annual cycle that begins before fall recruiting and continues through each new family’s first year. Join Scouting Night may produce registrations, but timely follow-up and clear orientation help those families become active members of the pack.

Membership growth cycle

When Question to answer Use this page
Spring and early summer When should our pack begin recruiting, and how does the work fit the James River District calendar? How Fall Recruiting Works in the James River District
Before contacting schools How do we request access and maintain a working relationship with local schools? Working with Local Schools to Promote Cub Scouting
Six to eight weeks before recruiting What dates, materials, people, and processes must be ready? Fall Recruiting Checklist
Before and during your recruiting event How do we plan a Join Scouting Night that helps families understand the pack and take the next step? Join Scouting Night Planning Guide
Before recruiting begins and after each inquiry Who should contact interested families, when should contact occur, and how do we connect each Scout with a den? Following Up After Join Scouting Night
During each family’s first several weeks What should new parents learn first, and how do we explain the pack without overwhelming them? Planning a New Family Orientation

Several parts of the cycle overlap. Build your follow-up process before recruiting begins. Start school outreach while you plan the recruiting event.

Orientation begins the retention phase. Use the follow-up and orientation pages to establish each family’s first weeks, then use the communication and program-planning resources in this book to support continued participation.

Recruiting resources

Use Heart of Virginia Council resources first for local materials, procedures, and joining tools. Use Scouting America resources for additional national campaign assets.

How Fall Recruiting Works in the James River District

Fall recruiting brings together the relationships your Pack has built with local schools and the coordination the James River District can provide.

School divisions determine what access Scouting may receive. Within that scope, Pack relationships often shape what becomes possible at an individual school. Families who know the principal, teachers, staff, or are active in school organizations like the PTA can open doors that a district representative may not be able to open alone.

How the partnership works

Start with the schools your Scouts attend. Let the District Executive know where your Pack already has connections and which schools it can support during the fall campaign.

The District Executive can see the larger picture across the schools in your area. They can coordinate school outreach, work through council or school-division contacts, and connect your Pack with recruiting resources. Your Pack brings the local relationships and knowledge of its program.

For school-division access and ways to work through existing relationships, see Working With Local Schools to Promote Cub Scouting.

Keep school outreach clear

One Pack serves as the main Scouting contact at each school during the fall Join Scouting Night campaign. This gives school staff one person to work with and keeps families from receiving competing invitations.

This arrangement does not limit family choice. Families may join whichever Pack works best for them.

Before approaching a school your Pack has not worked with, contact your District Executive. Another Pack may already have a relationship there, or the district may know of a school that still needs support.

Where Join Scouting Night fits

The James River District uses a structured Join Scouting Night program to introduce families to Cub Scouting and help them register. Your Pack provides the leaders who know its program and the community it serves.

The fall sequence is:

  1. The district coordinates with the school and schedules the Join Scouting Night event, along with in-school recruiting when available.
  2. A district representative conducts approved in-school recruiting, such as classroom or lunchroom presentations, and distributes Join Scouting Night flyers.
  3. Pack leaders and a district representative conduct Join Scouting Night together.
  4. The district representative collects membership applications and submits them to Heart of Virginia Council.
  5. The Pack follows up with interested families who did not join that evening.
  6. The Pack invites new families to its next meeting.

Complete the Fall Recruiting Checklist before school promotion begins.

See the Join Scouting Night Planning Guide for event responsibilities and Following Up After Join Scouting Night for what happens afterward.

Pack Calendar and Event Description Templates

A family should not need to search old messages, understand Pack terminology, or contact a leader before they can participate in an event.

A parent-ready calendar description answers eight basic questions:

Consider all eight questions. Publish only the answers families need for that event.

Replace the bracketed placeholders, delete anything that does not apply, and update the calendar before sending reminders.

Routine events can stay short. Events involving registration, cost, unfamiliar locations, special equipment, or overnight participation need more detail.

Which template should I use?

Using the placeholders

Replace each bracketed placeholder with information for your event.

Common Placeholders

[PACK NAME]

[DEN]

[ACTIVITY]

[WHAT FAMILIES NEED TO DO]

[WHO SHOULD ATTEND]

[WHAT WILL HAPPEN]

[ARRIVAL OR LOCATION DETAILS]

[ADULT EXPECTATION]

[WHAT FAMILIES NEED]

[PARTICIPATION OR SUPPORT DETAILS]

[DATE]

[TIME]

[DEADLINE]

[LOCATION]

[COST]

[CONTACT]

[CONTACT METHOD]

[SIGN-UP LINK]

[EVENT LINK]

[PACKING LIST LINK]

Delete any heading that does not apply. Do not publish unused placeholders or editing notes.

Universal event description

Use this when none of the specialized templates fit.

Join [PACK NAME] for [SHORT DESCRIPTION OF THE EVENT].

Action: [WHAT FAMILIES NEED TO DO]

Who: [WHO SHOULD ATTEND]

What: [WHAT WILL HAPPEN]

When and where: [ARRIVAL OR LOCATION DETAILS]

Adult participation: [ADULT EXPECTATION]

Bring and wear: [WHAT FAMILIES NEED]

Participation notes: [PARTICIPATION OR SUPPORT DETAILS]

Questions: Contact [CONTACT] through [CONTACT METHOD].

[SIGN-UP LINK, IF NEEDED]

Use the copy button in the upper-right corner of a template, paste it into your calendar app, replace the bracketed text, and delete any lines you do not need.

Use one of the specialized templates for camping, paid events, service projects, recruiting, Pinewood Derby, or events hosted outside the Pack.

Routine Pack rhythm

Weekly Den Meeting

Best for: Regular grade-level den meetings.

Make sure families know: This week’s activity, anything families need to do, the adult attendance expectation, and anything Scouts need to bring.

[DEN] Meeting: [ACTIVITY]
This week, Scouts will [WHAT WILL HAPPEN].
Action: [WHAT FAMILIES NEED TO DO]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Participation notes: [PARTICIPATION OR SUPPORT DETAILS]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Wolf Den Meeting: First Aid Games

This week, Wolf Scouts will practice basic first aid through games and hands-on activities.

Monthly Pack Meeting

Best for: Whole-Pack gatherings that include activities, recognition, announcements, or family participation.

Make sure families know: The main activity, whether families need to respond, the adult attendance expectation, and anything families need to bring.

Pack Meeting: [ACTIVITY]
All [PACK NAME] families are invited for [WHAT WILL HAPPEN].
Action: [WHAT FAMILIES NEED TO DO]
Who: [WHO SHOULD ATTEND]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Food: [FOOD DETAILS]
Participation notes: [PARTICIPATION OR SUPPORT DETAILS]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Pack Meeting: Outdoor Skills Challenge

All Pack families are invited for outdoor skills stations, a team challenge, Scout recognition, and time together as a Pack.

Parent or Committee Meeting

Best for: Monthly Pack planning, committee business, and adult coordination.

Make sure families know: Who is welcome, what will be discussed, whether families need to respond, and whether children or online participation are available.

Parent Meeting: Planning [MONTH OR TIME PERIOD]
All parents, guardians, and Pack leaders are welcome.
We will review the upcoming calendar, confirm event details, and identify specific ways families can help.
Action: [WHAT FAMILIES NEED TO DO]
Who: Parents, guardians, and Pack leaders.
You do not need to hold a leadership position to attend, and attending does not commit you to an ongoing role.
Children: [CHILD ARRANGEMENT]
Online access: [MEETING LINK]
Participation notes: [LATE ARRIVAL, EARLY DEPARTURE, OR OTHER DETAILS]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Parent Meeting: Planning September

All parents, guardians, and Pack leaders are welcome.

We will review the upcoming calendar, confirm details for fall recruiting and the Pack campout, and identify a few specific ways families can help.

Family experiences

Simple Family Activity

Best for: Hikes, fishing days, picnics, rocket launches, bike rodeos, park activities, museum visits, and other simple family events.

Make sure families know: Who should attend, what families will do, whether they need to respond, where to meet, and what to bring or wear.

[ACTIVITY]
Join [PACK NAME] for [WHAT WILL HAPPEN].
Action: [WHAT FAMILIES NEED TO DO]
Who: [WHO SHOULD ATTEND]
When and where: [ARRIVAL OR LOCATION DETAILS]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Participation notes: [PARTICIPATION OR SUPPORT DETAILS]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Family Hike at Crump Park

Join the Pack for a family-friendly hike, nature activities, and time outdoors together.

Registration-Required Activity

Best for: Ticketed outings, paid field trips, limited-capacity activities, sporting events, recreation centers, and other events requiring advance registration.

Make sure families know: Who may attend, the registration deadline, cost, sign-up link, check-in instructions, and cancellation policy.

[ACTIVITY]: Registration Required
Join [PACK NAME] for [WHAT WILL HAPPEN].
Action: Register by [DEADLINE].
Who: [WHO SHOULD ATTEND]
Cost: [COST]
Sign up: [SIGN-UP LINK]
When and where: [CHECK-IN TIME AND LOCATION]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Cancellation or refunds: [POLICY]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Scout Night at the Ballpark: Registration Required

Join the Pack for a baseball game and pregame Scout recognition.

Pack Family Campout

Best for: Pack camping trips, family overnighters, and weekend outdoor experiences.

Make sure families know: Who may attend, the deadline, cost, participation options, what the weekend includes, campsite conditions, meals, equipment help, and the sign-up link.

[ACTIVITY] Family Campout
Join [PACK NAME] for a family camping experience at [LOCATION].
First-time campers are welcome. You do not need prior camping experience or expensive equipment to participate. Contact [CONTACT] before purchasing gear because the Pack or another family may have equipment available to borrow.

Decide whether to attend

Prepare for the campout

Add when needed

Example Description

Fall Family Campout

Join the Pack for a family camping weekend at Cub Adventure Camp.

First-time campers are welcome. You do not need prior camping experience or expensive equipment to participate. Contact the event leader before purchasing gear because the Pack or another family may have equipment available to borrow.

Decide whether to attend

Prepare for the campout

Service Project

Best for: Food drives, conservation projects, park cleanups, chartered organization service, cemetery service, and community collections.

Make sure families know: Who benefits, what work families will do, whether they need to sign up, adult participation, and what to bring or wear.

Service Project: [ACTIVITY]
We will help [BENEFICIARY] by [SERVICE ACTIVITY].
Action: [WHAT FAMILIES NEED TO DO]
Who: [WHO SHOULD ATTEND]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Participation notes: [AGE LIMITS, TASK OPTIONS, OR SUPPORT DETAILS]
Weather: [WEATHER PLAN]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Service Project: Park Cleanup

We will help our community by collecting litter and removing small debris from the park.

Membership and Pack milestones

Join Scouting Night

Best for: Recruiting events, school-based joining nights, open houses, and introductory Pack events for prospective families.

Make sure families know: Who is invited, what children will do, what adults will learn, whether registration is expected, and what to do if the family cannot attend.

Join Cub Scouts with [PACK NAME]
Families with children in [GRADES OR AGES] are invited to learn about Cub Scouting.
Action: [WHAT FAMILIES NEED TO DO]
Who: [WHO SHOULD ATTEND]
What: Children will [WHAT CHILDREN WILL DO]. Adults will learn when the Pack meets, what families can expect, what participation costs, and how to join.
When and where: [ARRIVAL OR LOCATION DETAILS]
Bring and wear: Nothing special is needed. Regular clothes are fine.
You are welcome to attend and ask questions before deciding whether to register.
Unable to attend? Contact [CONTACT] through [CONTACT METHOD].
Learn more: [EVENT LINK]

Add when needed

Example Description

Join Cub Scouts with Pack 123

Families with children in kindergarten through fifth grade are invited to learn about Cub Scouting.

Pinewood Derby

Best for: Pack Pinewood Derby races and the related inspection, weigh-in, and race-day process.

Make sure families know: Who may race, what families must do, inspection and weigh-in details, race time, rules link, and contact information.

Pinewood Derby
Start your engines for the [PACK NAME] Pinewood Derby.
Action: [WHAT FAMILIES NEED TO DO]
Who: [ELIGIBILITY]
Inspection and weigh-in: [DATE, TIME, AND LOCATION]
Race day: [DATE AND TIME]
What: [SHORT RACE-DAY DESCRIPTION]
Adult participation: [ADULT EXPECTATION]
Bring and wear: [WHAT FAMILIES NEED]
Food: [FOOD DETAILS]
Rules: [RULES LINK]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Pinewood Derby

Start your engines for the Pack Pinewood Derby.

Administrative communication

Deadline or Action Reminder

Best for: Registration deadlines, payment due dates, forms, fundraiser orders, camp deposits, and any date by which families must complete an action.

Make sure families know: The exact action, deadline, link, and what happens after the deadline.

Deadline: [REQUIRED ACTION]
Action: [WHAT FAMILIES NEED TO DO]
Who: [WHO NEEDS TO ACT]
Deadline: [DEADLINE]
Complete it here: [SIGN-UP LINK]
Cost: [COST]
After the deadline, [WHAT HAPPENS NEXT].
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

Deadline: Fall Campout Registration

No Meeting or Cancellation

Best for: Holidays, weather closures, canceled meetings, and scheduled breaks.

Make sure families know: What is canceled and when the normal schedule resumes.

No [EVENT]: [DATE]
[EVENT] will not meet on [DATE].
The normal schedule resumes on [DATE].
Questions: Contact [CONTACT] through [CONTACT METHOD].


Example Description

No Den Meetings: November 24

Den meetings will not be held on Tuesday, November 24 because of the school holiday.

The normal den meeting schedule resumes on Tuesday, December 1.

Questions: Contact your Den Leader through the Pack communication app.

Time or Location Change

Best for: Events that are still taking place but have moved or changed time.

Make sure families know: The new time or location and exactly what changed.

Change: [EVENT]
[EVENT] will meet at [NEW TIME OR LOCATION] on [DATE].
What changed: [SHORT EXPLANATION]
All other event details remain the same.
Questions: Contact [CONTACT] through [CONTACT METHOD].


Example Description

Change: Pack Meeting

The Pack meeting will begin at 6:30 p.m. on Tuesday, September 15.

What changed: The meeting will begin 30 minutes later than originally scheduled.

All other event details remain the same.

Questions: Contact the Cubmaster through the Pack communication app.

Outside opportunities

District or Council Opportunity

Best for: Roundtable, district Pinewood Derby, council camping events, leader training, Scout nights, day camp, resident camp, and other events hosted outside the Pack.

Make sure families know: The host, who should attend, what action is required, how the Pack is participating, and where official information lives.

[HOST]: [ACTIVITY]
[HOST] is hosting [ACTIVITY].
This is an outside opportunity shared by [PACK NAME]. The Pack is participating, but it does not manage the event.
Action: [WHAT FAMILIES OR LEADERS NEED TO DO]
Who: [WHO SHOULD ATTEND]
What: [WHAT WILL HAPPEN]
Pack participation: [HOW THE PACK IS PARTICIPATING]
Official information and registration: [EVENT LINK]
Questions: Contact [CONTACT] through [CONTACT METHOD].

Add when needed

Example Description

James River District: Monthly Roundtable

The James River District is hosting its monthly Roundtable.

This is an outside opportunity shared by the Pack. The Pack participates, but it does not manage the event.

Reusable wording

Use these lines when they fit your event.

Use only the statements your Pack can consistently honor.

No action needed

Registration required

Adult attendance

Flexible participation

New families

Equipment and cost

Weather and changes

Before You Publish

Can a parent answer these questions in about 30 seconds?

For paid, registered, or more complex events, can they also answer:

Set up your Pack calendar

A few decisions made once can save leaders from rewriting the same information for every event.

Agree on Pack defaults

Set standard language for the details that usually stay the same:

Reuse that language when it applies.

Build recurring events first

At the beginning of the program year, create the events that form your regular rhythm:

Then add major annual events such as:

Update the calendar before sending reminders

Use this order:

  1. Update the calendar entry.
  2. Confirm the date, time, location, and links.
  3. Review the description on a phone.
  4. Publish the event.
  5. Send the reminder.
  6. Point families back to the calendar for current details.